𝐖𝐡𝐲 𝐀𝐫𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐖𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐏𝐚𝐲 𝐘𝐨𝐮 𝐌𝐨𝐫𝐞 𝐢𝐟 𝐘𝐨𝐮’𝐫𝐞 𝐚 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫?
Imagine yourself driving to work one day when your car suddenly broke down. You checked to see what’s wrong with it and you have no idea in the world how to fix it.
So you call a car repair shop and they have two people who are available to fix your car. One of them is a graduate from mechanic school. And the other one is a master mechanic.
Who are you likely to pay more money to?
Obviously, it’s the master mechanic!
Why? Because WE PAY FOR EXPERTISE.
When people believe that you are an expert and you can help them fix their problems, they are always willing to pay more for your service! Being a Thought Leader, you don’t only get to grow your business faster, you can even charge more for the same service. It’s like hitting two birds with one stone!
Want to learn more about how Thought Leadership can drive more income to your business? Watch full video here: https://www.youtube.com/watch?v=UI8nAzfwIpM
How do you see yourself as a Thought Leader in your industry? Share your thoughts with me!
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