Atiba de Souza


7 things You Must know about Marketing

Years ago I read Andy Stanley’s 7 Practices to Effective Ministry and loved it. It helped me grow a church and then I modified it and it became a code to live by. One of the most effective places I’ve used it is in Marketing. Every successful marketing campaign I’ve had in the last 10 years has mastered these 7 practices. Every failed campaign has neglected one or more.

Lesson: Learn and follow ALL 7.

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