This ZMOT is critical, because it’s the last opportunity for you to influence their decision (or help them make one). If they aren’t satisfied with their experience during this moment, they won’t buy from you.
It’s important for marketers to understand this concept because it helps them determine how they should be marketing their products and services. 📌
Learn more about What is Zero Moment of Truth Marketing with me here: https://ttl-with-atiba.captivate.fm/episode/what-is-zero-moment-of-truth-marketing
Ready to get ahead in the competition?
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