Atiba de Souza


Selfish does not equal Business Success

Ok…Im dating myself here. Growing up I watched Scrooge McDuck horde money and be selfish in business and he was super wealthy. For most of us that was probably the way we thought of millionaires and billionaires when we were young.

Gues what…Business and more precisely marketing has changed.

You cant be selfish anymore but what does that really mean, what are your ideal customers looking for you to be generous about?

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