Understanding what keywords your competition ranks for is vital in the SEO Game. The fact is if more traffic goes to their site than comes to yours from actionable keyword searches then you will lose. There is just no way around it. But how do you find out your competitors keywords? Simple…there are tools for that. Today we cover 2 of the Free tools that can get you a start on your journey. Neither of these tools is perfect but as FREE alternatives they are great. I suggest you start with moz.com. They do require that you create a free account (it’s worth it).