The ZMOT is important for marketers because it helps them understand where and when customers are making purchasing decisions—and what questions they might have about products before they make a purchase.

It’s similar to the “moment of truth,” which refers to when customers are deciding whether to stay with their current brand or switch to another one. 📌

Are you ready to master the Zero Moment of Truth?

Learn more about What is Zero Moment of Truth Marketing with me here:

#ZeroMomentOfTruth #Zmot #ThoughtLeader #ThoughtLeadership #Podcaster #Marketing

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