Atiba de Souza


The ZMOT is important for marketers because it helps them understand where and when customers are making purchasing decisions—and what questions they might have about products before they make a purchase.

It’s similar to the “moment of truth,” which refers to when customers are deciding whether to stay with their current brand or switch to another one. 📌

Are you ready to master the Zero Moment of Truth?

Learn more about What is Zero Moment of Truth Marketing with me here:

#ZeroMomentOfTruth #Zmot #ThoughtLeader #ThoughtLeadership #Podcaster #Marketing

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