How Many Backlinks Is It Safe to Create a Day?

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Every website owner's dream is to rank on the first page of Google, but this won't jump into your lap. It requires planning and executing the right strategies, among which is creating backlinks. But first, what are backlinks?

Backlinks, also called incoming links, one way links, or inbound links, are links from one website to another. They are important for search engine optimization because they show Google that your site is authoritative and worthy of ranking higher in search engine results.

Although Google's search algorithm has changed over the years, link building remains one of the quality SEO metrics for ranking a website, as Andrey Lippatsev, Google's Search Quality Senior Strategist confirmed.

However, not all backlinks are good for your website. For instance, if you purchase spam links from link farms, you MAY get penalized. 

But quality backlinks improve your organic search traffic by indicating that other reputable websites think highly of your content.

So how many backlinks is it safe to create a day? 

What are healthy backlinks?

In this blog post, we'll look at how many backlinks you can create per day and how you can get the most out of your link building efforts.

What Makes a Quality Backlink?

Before we go into the number of backlinks you can create a day, I mentioned earlier that not all backlinks are good for you. You can enter Google's bad book if they find out that your backlinks are low quality, which comes with a penalty. 

So, what qualifies a backlink as healthy, natural, and relevant?


The best backlinks occur naturally. Natural backlinks are inbound links you get from other websites without you paying or manipulating anyone to attribute your content on their website. As such, the more people link to your content, the more quality links you get. Natural backlinks are part of white hat SEO. 

On the other hand, if you pay other websites to include your links in their text, write a blog post and link back to your website, buy spammy backlinks from a spammy website or use any other unethical method, you are doing black hat SEO. You are manipulating Google's algorithm and you might be penalized for it. You can check Google Webmaster Guidelines to know what's ethical or not. 

In the middle is grey hat SEO, which is neither entirely black nor white. It's a mixture of both. It's you doing something that Google doesn't consider best practices to get backlinks to rank on search engines but isn't weighty enough for Google to penalize you automatically. 

White hat SEO is the way to go if you want natural and organic backlinks. And that's on a period!

SEO White and Black Hat


Aside from your backlinks occurring naturally, they must be relevant. This means how closely related the backlink is to the referring website's content. If a yoga website links to your financial services company, that would be less relevant than a link from Why? There's no similarity in the niche.

Of course, the page's relevance will boost your blog post. However, you can’t compare it with a website focused on financial services.


Last but not least, your backlinks should be reputable, in fact, HIGHLY reputable. The domain authority of the referring website can help you determine its reputation, even though Google categorically states it isn’t a ranking factor. Domain authority (DA) is a search engine ranking score between 1 to 100 that measures how likely a website will rank in SERPs. It was developed by Moz, an SEO/software development company.

Domain Authority Checker - Pinterest

Domain Authority Checker ranking with 94 DA score

If it's low, the backlink doesn't improve your website's chance of ranking for competitive keywords. If it's high, it improves your site's rankings as high authority websites link to you.

Some high DA sites include Google My Business,  Search Engine Journal, HubSpot, Yelp, Pinterest, etc. However, it's best you look for high DA sites in your industry so that your backlinks can be both reputable and relevant.

How Many Backlinks is Safe to Create a Day?

Using the white hat SEO tactic, you can create as many backlinks as possible, whether five or five hundred, because they are naturally occurring. You can never have too many backlinks in white hat SEO.

Remember that a lot goes into building backlinks, including time and energy. How much time and energy you can spare also influences the number of backlinks you can create daily.

If you use other techniques like black hat SEO, you are setting yourself up for Google to penalize you because you'll be creating bad backlinks with the end of gaining popularity overnight.

If you want a more long-term solution, you should create ZERO black hat backlinks daily. 

You can control the process today, and there's no problem. 

In fact, you can be lucky enough to repeat it tomorrow without being caught.

But soon enough, Google will find out that you have been using the black hat SEO technique to get backlinks.

What Would Result in a Google Penalty?

Google penalizes websites by delisting their rankings on search engine result pages entirely. You don't want that. 

Google's penalty can be algorithmic or manual. 

If it's algorithmic, you aren't notified. Once Google's web spiders find you guilty of breaching Google's policies, they penalize you immediately. Also, you don't know why you are penalized. 

If it's manual, a member of the human reviewers manually punishes you for breaking the rules. You will be notified in your Google Search Console account. The manual penalty varies in application depending on the severity of the offense - it can be a section, a page, or the entire website.

What Causes Both Algorithmic and Manual Penalty?

  • Unnatural backlink building to and from your site
  • Black hat SEO
  • Hacked site
  • Low-quality content
  • Misleading redirects
  • Cloaking
  • User-generated spam
  • Backlinking to spammy websites

You must note that Google DOES NOT penalize spammy backlinks earned organically but will penalize you if you purchase them.

If you get penalized, your website will be removed from search, and you will no longer rank. 

Any value you receive from doing black hat SEO is not worth the long-term risk of being penalized.

How Can I Get High Quality Backlinks?

Quality backlinks are backlinks that happen naturally. "Naturally" means that you don't try to manipulate the process in any way. None of the grey or black hat SEO. It happens when you:

Write high-quality content

The first thing to do to get high quality backlinks is to provide valuable content. A well-rounded content strategy is a major backbone of SEO; you can't do without it.

However, there's an art to creating high-quality content. You don't just use any keywords. Look for highly competitive keywords in your industry. As expected, other higher domain websites would have written about it. 

Read the articles on the first page, which are the results of websites with higher domain authority and many backlinks. Once you've read the articles, write a better and more comprehensive piece than what you found. Of course, it won't be easy, but it's worth it. 

Another way to create relevant content is to search for keywords that aren't necessarily high competition but what many people want to know. If you write a good piece, you'll find other websites linking to your website in their content.

Promote your content

Your work doesn't stop at just writing and publishing your content. You've got to promote it everywhere you can. You can drive organic traffic to your content by reaching out to people or websites you mentioned in the content. You'll get more eyes on your content when they share it with their network. 

Also, you can look up people who are talking about your topic. Reach out to them and offer your content as an additional resource to what they have said. 

You can share snippets of the content, such as illustrations and infographics, on social media to attract people to your website to read the article. 

If you have an email list, send the article to your subscribers. 

Get on online SEO forums like Quora and Reddit to answer questions related to your industry, backlinking naturally to your content. 

Besides, other sites will find your content helpful and reference it in their texts, increasing your backlinks.

Become an information source

Many high authority news websites need accurate information for their blog posts. You can sign up on platforms that connect journalists and bloggers. One of such platforms is HARO - Help A Reporter Out. Sign up on the platform as a source. There are free and paid models; choose the one that works best for you. Look out for requests you can provide answers to. Once you find one, message the journalist. You will get a natural backlink for your effort in the publication.

HARO Website

HARO (Help A Reporter Out) - connect to a journalist and get your backlink after publication!

Guest Post

Guest posting is a good backlink strategy to acquire more high quality backlinks. How do you go about it? Reach out to other bloggers in your industry who accept guest posts, asking to contribute a page on their website. This won't be difficult if you accept guest posts and do backlink exchanges. 

Write original content and include links to relevant works on your website. Don't forget to go for authority websites to boost your backlink quality.

You can build limitless backlinks using this method.

You can use Link Explorer, a free tool developed by Moz, to check a site's DA.

Provide a valuable free service

Another way to create backlinks faster is to provide a valuable free service, which can also double as your lead magnet. For instance, HubSpot has a free Blog Ideas Generator tool with thousands of backlinks from many referring websites.

Likewise, their Email Signature Generator has over 5520 backlinks from 1,168 referring domains.

If people find your free service or tool valuable, you'll naturally get a lot of mentions in their blog posts and rank higher in SERPS.

Additionally, this helps you build backlink diversity and a robust backlink profile that influences your website's SEO.


There's no limit to the number of backlinks per day as long as you stay within the white hat SEO. What causes trouble is creating bad backlinks. Focus on building quality links the right way, and soon enough, your website will consistently rank on the first page of Google.


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