Benefits of SEO as a Marketing Strategy

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What are the benefits of SEO?

An SEO is a search engine optimization expert. They use a variety of techniques to help websites rank higher in search engines, which can increase traffic and improve visibility.

It's not just about getting the highest ranking on Google, though—it's also about making sure that your business is found by the people who are looking for what you have to offer. This can be done by optimizing your website for certain keywords, or by creating content that is useful for people who are looking for what you're selling.

There are many benefits of SEO as a marketing strategy. SEO is one of the most effective online marketing strategies available today. When done correctly, SEO can help your website rank higher in search engine results pages, which means more visitors for your business.

In this episode, we will discuss some of the benefits of using SEO as a marketing strategy for your business.

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Read the Full Transcript

Atiba de Souza: What are the benefits of using SEO for your business and your marketing strategy? It's a really big question. And we're gonna dive into that today here on Traffic Keys Media. Hey everybody. Welcome to Traffic Keys Media. I am your host, Atiba. And if you are a business owner looking to grow your business. Okay. If you're looking to drive more eyeballs to your website, to your digital properties, then you are in the right place. 

Because that my friends is exactly what we talk about here. Organic traffic. Now, if you've been around, you've heard, that I've got, there are three keys. There's three keys— no, no I've got the three keys to organic traffic. Number one, is understanding your audience. You must know who you're talking to and what it is that they want to talk to you about. 

It's not about what you want, it's about what they want. So that's number one. Number two, you must have a great content strategy because once you know who they are, knowing what they wanna talk about, and how to get it to 'em, that's the content strategy. And then the third, is all of that's built on the foundation of SEO, right? 

Because if you create great content, but nobody knows it exists. If no one can find the great content that you created. It's pointless and you've wasted your time. Just point blank. I'm just being honest with you. Let's dive in and talk about SEO a little bit more and why it's so great as a marketing strategy and what are some of the benefits of it. 

Okay. Because people say all the time, well, especially when you were talking about digital marketing, we can go the SEO route or we can go the paid route and you absolutely are right. And you absolutely should. You should do both. There's a place for both. And here's the reality, when you're doing paid marketing, right?

So you're paying a network or a service, Google, Facebook, a platform, Twitter, whatever it is, when you're paying them to put your ad or your content in front of somebody that's paid advertising, nothing wrong with it. It's great. The thing that it can do is it can pour gasoline on a fire. Okay. If you've got a fire that's burning and it's doing okay, but you wanna rev it up. 

In other words, you wanna take your income and you wanna juice it? Paid traffic can help you, but paid traffic also doesn't work if you don't know your audience and you don't have good content. You still need both of those. Alright. But paid traffic can absolutely throw gasoline on a fire that's already burning, your business, and just make it go woosh and take off, absolutely. Organic traffic, on the other hand, is not gasoline at all. It is not gasoline at all. It's like saying, okay, we've got a little bit of fire over here. And what we're gonna do is we are gonna add like a hundred logs to that fire so that it will burn for the next 10 years. Well, maybe that's too long, two or three years. 

Okay. That's SEO. SEO's a lot slower, but here's the deal? SEO, when you do it correctly, when you do it correctly, will set your site up so that you will have consistent traffic over time. You see, with paid traffic, you pay for it now, the traffic comes and when you stop paying the traffic leaves. With SEO, you do it today. 

You set it up today. You follow the practices today. You produce great content, to talk to your audience today. You won't get immediate results. It just won't happen. There are no immediate results in SEO, but over the course of time, you'll start to see that the website, traffic, your leads, are all starting to increase because of your SEO. 

So it's important to understand that one of the biggest benefits of SEO as a marketing strategy is its long term benefits, is the fact that you can work today and be paid for years. Listen, I have websites that I have not touched in years that have content on it leading to offers and leading to different things. 

That, again, I have not touched these website in years and they're still paying me month over month, over month, over month because people are showing up reading the content, taking the— in this case, the digital offers. So I don't even have any work to do. Okay. And that my friend is the beauty of SEO as a marketing strategy. 

That you can build it today, and it will stand the test of time. Now, that being said, is SEO a great strategy? Say, for holiday marketing? Yeah, probably not. Right? Because it's a finite period and you need it to hit and hit hard. Yeah. Use paid marketing for that. But is SEO an overall great strategy? For the course of your business and for the longevity of your business, absofreakinglutely. Absolutely. 100%. 

It is a completely sustainable marketing strategy and that's the beauty of it. And that's why, my friends, you should be investing in SEO today. It won't pay you dividends today. And I know so many of you as business owners, you wanna put a dollar in and get $50 out tomorrow. And that's just not realistic, not even what paid marketing, that's just not realistic. 

But what is realistic is having the patience to realize that SEO will pay you dividends for years. If you do it correctly today. If you do it correctly today, as it starts to build, it will continue to pay you dividends for years. And that's the beauty of SEO. Alright. So I hope this video was able to help you at least framing your mind a little bit, some of the benefits of SEO and put you in a place where you realize it's time for you to invest in your SEO right now. If you haven't invested in your SEO, it's time to do that right now. Alright, I'll talk to you later. Bye. Bye.

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