On Page vs off Page SEO: What’s the Difference?

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Do you know the difference between On Page vs Off Page SEO?

As anyone who has tried to improve their website's ranking on Google knows, SEO can be a complex and frustrating endeavor. There is a multitude of factors that contribute to a website's position in the search results, and it can be difficult to keep track of all the different elements. However, one of the most important distinctions to understand is the difference between on page and off page SEO. 

On page SEO and off page SEO are two different things. Both are important for achieving high search engine rankings, so it's important to focus on both when trying to improve your site's visibility.

In this episode, we will talk about the differences between on page and off page SEO.

Listen to the Episode

Read the Full Transcript

Atiba de Souza: So you're looking to get SEO done for your website and you're probably looking at a bunch of different companies and some of them are talking about On-page SEO, some of them are talking about Off-page SEO. And you're probably wondering about what the heck is the difference? What is the difference between On-page and Off-page SEO?

What are these people talking about? Well, if that's your question, you're in the right place, because that's what we're going to answer today for you on Traffic Keys. Hey, everybody. Welcome to Traffic Keys. I am your host, Atiba. And if you are a business owner trying to master SEO so that you can drive eyeballs, traffic to your website, you are in the right place because I've been doing this for literally over 15 years.

And I am here to teach you everything I know and answer all of your questions. And today, we're dealing with a really big one. What is On-page versus Off-page SEO. But before we dive into that, do me a favor, hit that like button, if these videos are giving you any kind of value and hit that subscribe and bell, if you want even more value and want to be notified when my new videos come out for you.

Okay. So, let's dive in and start talking about On-page versus Off-page SEO, but really, and truly, I want to frame the picture a little bit bigger for you because there are actually three different types of SEO. Yes, On-page that we're going to talk about Off-page, but then there's also Technical SEO. Technical SEO.

So we'll start with Technical SEO very, very quickly. So Technical SEO are all the things that happened behind the scenes on your way. That allow your website to be shown. Okay. So that's your web host. That's your speed. That's the code, et cetera, et cetera. All those things that happen behind the scenes, are the Technical SEO.

Okay. Now, the On-page SEO is all about your user experience and it's all about what the user actually sees when they pull up one of your web pages. Right. That's what On-page SEO talks about. So it starts with your title tag. What was the title of this page that showed up in the search engine? Is that title something that make people want to click on it, to come learn what you have to say about that topic. Right? Then once they got to the page, what's the heading on the page? Does the heading on the page match what the title was? Is there congruency there? So people say, okay, I clicked on this title, I came, saw this heading and the heading matches. Yep. Okay. So I know I'm in the right place. Then, as they're starting to consume the content, do you have subheadings in technical terms? Those are called H2's and H3's. But do you have subheadings that are congruent and match your main heading which matches your title?

All of this is On-page SEO. And then finally what's the content? So we have the correct titles, the correct headings, the correct subheadings, but then what are we actually saying? You know, is it written? Is it video? Whatever it is, what is it conveying and does it match, does it match? Does it make sense?

Okay. That's what On-page SEO is all about. And of course, that's one side of what the user is seeing in terms of the user experience. The other side of On-page SEO, which you've probably heard a lot of by now is all about keywords, right? It's about keywords. You want to rank every page for at least one keyword.

There should be one main keyword. For every single page. Now, it doesn't mean that the page is only going to rank for one keyword, but it means that you're focused on one keyword for this particular page. And that keyword should be reflected in the title of the page. It should be reflected in the heading of the page and then, you should have synonyms or similar keywords in your subheadings that are related to your main keyword. And then in the content you should use the keyword again. That's how Google knows what your page is about. Because Google's looking at that structure in your SEO, on your On-page SEO to determine, "Is this page and the content on it actually valuable?" So, if your topic let's say is helium balloons and purchasing helium balloons, let's say that's your topic, "How to purchase helium balloons." And you're writing all about helium balloons, but you never cover where to buy helium balloons. Right? That would be a subtopic.

In other words, a sub heading, if you never cover that, then Google's going to wonder, is this content really about purchasing helium balloons? Because if I'm going to purchase, my logical question I'm going to ask, the logical thing that I'm going to need is to know where to go buy them. So those are the things that On-page SEO cover.

What is a user experience and what is it that we're conveying to the user about our topic? That's On-page. Now, Off-page SEO is completely different and has absolutely nothing directly, at least, to do with your website Off-page SEO is all about who is talking about you. Now, what do I mean by talking about you?

What I mean is, what other websites exist in the world that have links on their site to the particular page that you're trying to rank for, that you're doing On-page SEO for? What other sites in the world have links to that specific page? It's very important to remember Google doesn't rank websites.

They rank web pages. So everything must be done at the page level. So when we're looking at Off-site SEO, a lot of times people look at, oh, you have this many— what I call backlinks, who's talking about you, those links, they're called backlinks. Oh, you have this many backlinks to your website, that actually doesn't tell you much.

Okay. It's kind of a vanity metric because what you really want to know is for your key pages, the pages where you want people to come first on your website, how many backlinks do you have to those pages? So maybe you wrote a fantastic article that everyone needs to read, and you want that article to rank in Google and you want people to read that article. Then you need backlinks to that particular article. Because Google ranks pages, not entire websites. So let's talk about backlinks because there's a lot of confusion, a lot of questions about backlinks. And so there are a couple of things that you have to be concerned with with backlinks.

And so, one is Quality and the other one is Quantity. There are a lot of people out there who tell you, oh, I can get you quantity of backlinks. Pay me this much. And I'll get you this many backlinks. And they're talking about quantity of backlinks. Now. It's not that quantity is bad. Okay. Don't get me wrong. It's not that quantity is bad, however, quality is way better. I would take one quality backlink over a thousand low quality backlinks, any day. Because that one quality backlink is going to serve me better with Google than low quality backlinks every single day. Now, that obviously causes you to ask a question of me Atiba. So what is a quality backlink?

Well, I'm glad you asked, a quality backlink— a quality backlink, my friend, is a website that is linking to you that Google deems is a quality site and also relevant to your topic. So for example, if. I wrote that article. we were talking about earlier about how to buy a helium balloons and Petco, on their section about cat litter has a back link to my article about helium balloons.

Google's going to look at that and say, "Well, Petco's a reputable. They've got a lot of value. We know Petco, but Petco doesn't know anything about balloons and it's in the cat section. So, is that a valuable backlink? And to do those are going to say, well, we're glad that you got a reputable place, but we're not sure it's actually relevant.

So, it's not actually going to help you that much. However, let's say Petco, on their website on the section about kitty litter— we're actually in the cat section, had a subsection on how to throw a birthday party for your cat. And in the article that they wrote, they said, you want to get helium balloons and if you want to know how to buy helium balloons, go to this site to learn and read this article on how to buy helium balloons. Now, all of a sudden Google sees, okay, I know Petco and Petco is writing on a topic about birthdays, which birthdays and helium balloons are relevant to each other. And Petco is saying, if you're trying to throw a birthday and you want helium balloons, which are relevant to each other, you need to go check out these people and their articles, because they'll tell you exactly what to do at that point, my friends, that is a relevant backlink that carries a ton of weight to Google. Likewise, if you are writing that same article on how to buy helium balloons and a major helium manufacturer links to that article, again, that's a valuable back link. That's a valuable backlink. My phone is turning on cause I keep saying the G word too often and it's trying to do a search.

That's a valuable backlink. Okay. And that's what you're looking for. Okay. That's what you're looking for. You see what Google is trying to do is quantify the value of your backlinks. So it's not just about the quantity, how many you have, it's about how valuable they actually are, how relevant they are to your content, to your content.

So you want to go and build— which we we've got tons of other videos on how to do this. Build quality backlinks. And that's my friend is Off-page SEO. Okay. That's one, at least one part of our Off-page SEO with the backgrounds. The other thing is. Okay. On your Social Media profiles, you definitely should have your URL, your website listed.

That is a back link, right. Then, also on social media. If you are promoting your own content, put a link on social media to your content, put that link there because people will click on it and they'll come back to your website to consume that content. Those are also major signals to Google that people want to consume your content.

So that's another part of Off-page SEO that you can master, is sharing your content through social posts and enticing people to click on it and come back and consume your content. Okay. So I hope that this gave you a bit of a picture, a clearer picture of the difference between On-page and Off-page.

And we touch a little bit of you in those Technical SEO today. But if this did introduce new questions for you, please do me a favor. Drop your questions down below. If you are on the podcast, send me an email hello@TrafficKeys, I would love to answer your questions, love to know where they are, what they are.

And if, depending on your question, you may even end up with a video to answer your question to my friends. Alright, everybody. I will see you real soon. Bye-bye.

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